BSH Household Appliances Roadshow
BSH Household Appliances Roadshow /// REALIZE realises “The Experts’ Meeting – the BSH ProTour 2015″ in seven German cities. Convincing data and facts are presented in a playful way in combination with interactive elements and visualised in a harmonious way with graphics adapted to the campaign. An innovative spatial concept cleverly implements the customer’s wish to clearly separate the products according to individual household areas and the Bosch and Siemens brands.
However, specialist dealers and guests still have no reason to make their way home with the best information: “Latte Art” world champion Christian Ullrich makes milk froth dreams come true, star chef Ralf Zacherl brings the show kitchen to operating temperature three times in the evening – after all, “Voice of Germany” finalist Kim Sanders ensures the highly acclaimed end of the event.
REALIZE set off on its journey with 256 exhibits and 180 tonnes of material, loaded into 9 trucks and looked after by a crew of 50 men, who, thanks to system-independent exhibition stand construction, were able to set up and dismantle the stand in record time. The aim of the ProTour 2015 is to significantly increase the number of participants. After 40,000 kilometres and seven stops, the client can look forward to a 30% increase in the number of guests compared with the previous year. Goal achieved – mission fulfilled.
Client: BSH Hausgeräte GmbH
Location: 7 cities in Germany
Category: Product launch, Roadshow, Gala, Fair
Challenge: Bringing household appliances onto the road – without losing yourself to 180 tons and a tight schedule.