Content

Marketing Strategy (CMS).

the perfect plan.

CATEGORY: Eventmarketing | Content Seeding | Newsletter | Social Media | Multimedia

2024

Maximum impact.

The purpose of the content marketing strategy is to build trust in a company and its products and services with entertaining and/or informative content and thus pave the way for the planned event.​

What do I want?

ANALYSIS & STRATEGY​

How?

> Happening
> Celebration
> Trade meeting
> Networking
> Expert knowledge
> Latest trends

Who with?

> Clients / Consumer
> Partner
> Competitors
> Professionals
> Public
> Employees

Why?

> Positioning
> Acquisition
> Product launch
> Expertise
> Customer retention
> Image / Outreach

The first step is to orientate oneself to the interests of the target group, offer advantages for them and thus meet their needs and demonstrate the solution to the problem.​

Shine as hot
news via ...

Newsletter (NL)

> Prof. articles
> Case Study
> Surveys

Social Media (SM)

> Video
> Podcasts

Event-App (AE)

Website / Blog / Landingpage (WBL)

> Infografics
> Tutorials

The right message at the right time.
Whether trade fair, congress or roadshow – events are always limited in terms of time and location. To break up these factors, the event is expanded into 3 phases:​

Pre-Event
(online)

event
(live & online)

Post-Event
(online)

Pre-Event
(online)

event
(live & online)

Post-Event
(online)

Relevant Audience

Relevant
Audience

> Target group
> Industry sector
> Public

NL

SM

WBL

> Live participants
> Target group
> Community

SM

AE

WBL

> Target group
> Industry sector
> Public

NL

SM

WBL

Designed in your CI +
Eventbranding ...

This is what perfect communication for new areas of technology could look like:​

Youtube

Landingpage

Case Study

Instagram-Post / -story / LinkedIn

Event App

The content disseminated on the right channels during the individual event phases conveys strategic intents.​
Implied message:

Pre

event

Post

> Arouse anticipation
> It is important to be there
> Save added value for success

> Chance to follow the event
> Fantastic atmosphere
> Earned media effects

> Insider’s accent for live-particip.
> Summary / review
> Don’t miss the next event

Pre-Event

> Arouse anticipation
> It is important to be there
> Save added value for success

event

> Chance to follow the event
> Fantastic atmosphere
> Earned media effects

Post-Event

> Insider’s accent for live-particip.
> Summary / review
> Don’t miss the next event

Maximum

Boost for Attention & Significance

More news.

REALIZE on the road

auditor

between tradition

& Modern

Über uns

New opening

Bunker

Hamburg

REALIZE on the road

Server down?

Pizza & Wii

for the employees