BMW & MINI | International Aftersales Incentive | Lisbon.

category: Incentive | Award | Evening event | Driving-active

Challenge: Meet the taste of 17 nations

participant: 360

BMW Group meets trendy metropolis Lisbon.

Lisbon – a lively city characterized by its culture, hilly landscape and close proximity to the Atlantic coast. Through the mixture of small town and metropolis, past and present, it has a time-honored and modern flair at the same time. With locations for up to 1,000 people, state-of-the-art hotels and international infrastructure, the Portuguese capital is one of the most popular event destinations in Europe. Thus, Lisbon is the perfect place for this year’s BMW Group Aftersales Incentive Event.

After arriving at the airport and then checking in at the centrally located 5* Hotel Iberostar, participants were able to design the first day according to their own ideas. The hotel’s outdoor pool with bar and sun terrace and a spa area were available. However, there was also the opportunity to see the fascinating city on your own. For the first dinner together, all participants met again in the extraordinary and exclusively rented location Espaco Montes Claros. The highlight of the first evening was in any case the award ceremony by BMW AG Management and the subsequent get-together on the terrace overlooking Lisbon, whereby the different countries have come closer with one or the other glass of Port-Tonic.

The second day started at a rapid pace with the BMW /MINI Cup. It took turns sailing along Lisbon’s waterfront under the well-known Ponte 25 de Abril suspension bridge and speedboats. During the following lunch at the restaurant 5 Oceanos at the harbour, fresh Portuguese delicacies with views of the Tagus River and the Cristo-Rei statue could be enjoyed. The perfect end for the eventful morning. In the afternoon, the Tasty-Lisbon-Tour took place, with the “nomen et omen” not only cultural highlights and sights on the program. How better to end the day than in a typical Portuguese restaurant with large meat plates and delicious wine and beer.

As you know, the best comes to the end! Speed and adrenaline were on the agenda for the participants today. where? Of course on the famous race track in Estoril. It is located 30 kilometres outside Lisbon and served as the venue for the Formula 1 Grand Prix from 1984 to 1996. On this route, the participants in the M2, M4, M5 and Z4 M were allowed to ride the 4.36 km long Circuito do Estoril, which was peppered with two hairpin bends. That wasn’t all, of course! An exit in the brand new 8-series convertible to Guincho beach with a beautiful view of the dunes and the sea was just as much on the agenda as an i3S acceleration course and a slalom on time in the new 3 Series. The new BMW Motorsport Lifestyle collection as well as Pirelli tyres were exhibited in the pits. In addition, there was a workshop on BMW Motorsport, where the participants were able to win a taxi ride in the M4 GT4.
After this eventful and hopefully unforgettable day on the racetrack, the event ended with a dinner at the Taberna 1300 – a very cool and trendy restaurant, which is more reminiscent of the MINI brand due to its industrial style.

The BMW Group Aftersales Incentive in Lisbon was a unique experience for everyone, which will definitely be remembered by everyone for a long time to come.

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