CATEGORY: Meeting | Conference | Evening

CHALLENGE: Another year again - Berlin

participant: 600

As every year a crowd gathers at the engine plant – Same, same yet Different.

Berlin, again. Engine plant, again. But is also the perfect location for our crime scene. It’s pretty wide open here. Airy, downright lofty. So, plenty of space and room for our customers – a leading UEM manufacturer – and its partners, who rely on learning and teaching this year with a fair amount of IT expertise.

Berlin, back in the capital again for another fat “IT-booze-up”. Nice. Expertise meets thirst for knowledge and everyone is happy. But hello, the no-show rate speaks for itself again. Not even 2%! BAM! If the number doesn’t do it for you, then I dunno. Berlin again. Lots of authenticity, no fakery. Somehow honest, very transparent. And we’re in the middle of it. Transparency as a common thread, our customer – the invisible protector. The chairs are transparent, with all furniture backlit, adding a translucent effect and homeliness. It can also be comfortable after all. And so that everyone can orient themselves well, in this loft-like space, the areas are defined from above. Transparent suspensions hover over the stands of the partners. This leaves room for plenty of free flow along the round and open exhibition building. The stands themselves also provide a clear view and are partly transparent and individually branded. There it is again, the invisible protector, no matter from which angle.
And the key visual? Of course, we have also adapted this, fine, filigree, translucent but always “connected” and in motion. Speaking of movement. eat! This, too, is delicious and unique despite, or precisely because of its transparency. At the “Lucky Roll-Bar” there are rolls, Vietnamese and all spring. Right, also transparent! The special eye-catcher on this special day, however, are the colorful fruits, frozen in an ice block – Freeze Frame.
This year, too, the participants will be equipped with headphones at the accreditation. Different channels allow you to participate comfortably in a wide variety of presentations. Data and contacts can then easily be exchanged with the desired counterpart via “etouches” contact. Yes, it’s that simple.

What is still missing besides information and culinary delights – entertainment. A sense of balance and space can be tested on VR and AR devices. After all, the child in each man (and each woman) should not be neglected. And in the end, as at any good event, there is a good dance. To atmospheric beats of the Australian band “Parcels”. They are not transparent, but they still make good music. So the event – Check! – another success complete.


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