Lithuania.

mini.

MINI | IMM Meeting.

CATEGORY: Festival | Product presentation | Press event

CHALLENGE: Redefine MINImalism

participant: 800

37th International MINI Meeting 2015.

REALIZE makes the MINI the biggest. From more than 1,000 kilometers away, fans from half of Europe travel to Lithuania. They become part of a MINI Rally as well as a MINI Parade with their own car. The event receives wide media coverage, as REALIZE also provides on-site support for 30 international journalists.

The supporting program ranges from live bands to booths with tuning and spare parts. The festival guests camp out on their own MINI island, the night gets long – and of course the fuel is in ample supply.

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