Lithuania.

mini.

MINI | IMM Meeting.

category: Festival | Product presentation | Press event

Challenge: Redefine MINImalism

participant: 800

37th International MINI Meeting 2015.

REALIZE makes the MINI the biggest. Fans from half of Europe travel to Lithuania from more than 1,000 kilometres away. You will be part of a MINI rally as well as a MINI parade with your own car. The event has a broad media response, because REALIZE also looks after 30 international journalists on site.

The supporting programme ranges from live bands to stands with tuning and spare parts. The festival guests camp on their own MINI island, the night gets long – and of course the fuel does not end.

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