safety engineering.


CATEGORY: Virtual Live Event | Virtual Events | Live Studio | Employee event

CHALLENGE: Mix cocktails virtually and drink live

participant: 550

A virtual event concept of a special kind.

A company event at the start of the year with employees who are allowed to submit their ideas, with live music and lots of inspiration from speakers, plus cocktails that you make yourself – sounds like fun! But also if the event is to take place virtually? You bet! Together with our partner Gahrens + Battermann, we were able to implement a very special virtual event concept for our client Dräger Safety Germany: creative, interactive and live! The conference room of a Dräger branch was transformed into a streaming studio for the planned daytime and evening event.

Raising the curtain for the employee event at Dräger

Just like at a live event, in between keynotes and breakout sessions during coffee breaks, attendees had the opportunity to use three digital spaces for inspiration, networking or exercise:
> Meet & Greet with keynote speakers and executive management.
> Networking with colleagues for the social portion with a virtual event platform.
> Fitness for the necessary physical balance with a personal trainer.

The evening program – time for enjoyment & entertainment
The (culinary) highlight: the cocktail session in the evening. For this purpose, each participant received a gift box at home in advance, which contained gadgets suitable for the event, including the ingredients for non-alcoholic cocktails. The necessary practical knowledge for shaking came from the Barschule München – Academy of Modern Bartending. So, everyone could mix their own drink from home under guidance.

A live band in the studio provided the evening ambience. Here, too, interaction was not neglected: everyone could vote for their favorite song. Voting was done with a real-time voting tool, which not only showed the results in real time, but also allowed all spectators to participate interactively. Real-time voting was used several times during the entire event: from polling the expectations at the beginning, to the mood in between, to the feedback word cloud at the end. The high participation rate showed the positive response of the participants: satisfied and motivated employees at the end of the day, what more could you want?

Summary – for the “reading lazy”:
> What? Daytime and evening event with breakout sessions, keynotes, fringe activities, cocktails and live music
> Who? Dräger employees from the safety division
> How? Interactive, methodical, creative & social and all virtual

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